The Steelers are the only NFL team that sports their logo on only one side of the helmet. Troy Palomalu wearing the Black and Yellow jersey. The Steelers had to petition the AISI in order to change the word "Steel" inside the Steelmark to "Steelers" before the logo was complete. In the late 1980s, when the AISI founded the Steel Recycling Institute (SRI), the logo took on a new life reminiscent of its 1950s meaning. During the 1970s, the logo's meaning was extended to include the three materials used to produce steel: yellow for coal, orange for ore and blue for steel scrap. Steel turned over the Steelmark program to the AISI, where it came to represent the steel industry as a whole. The Steelmark logo was used in print, radio and television ads as well as on labels for all steel products, from steel tanks to tricycles to filing cabinets. The logo was used as part of a major marketing campaign to educate consumers about how important steel is in our daily lives. Steel attached the following meaning to it: Steel lightens your work, brightens your leisure and widens your world. When the Steelmark logo was created, U.S. Later that decade, the numbers were removed and in 1962, Cleveland's Republic Steel suggested to the Steelers that they use the Steelmark as a helmet logo. In the 1950s, when helmet logos became popular, the Steelers added players' numbers to either side of their gold helmets. (now known as USX Corp.), the logo contains three hypocycloids (diamond shapes). The Steelers logo is based on the Steelmark logo belonging to the American Iron and Steel Institute (AISI). The team colors, uniforms, and logo are often ranked as being among the best in the NFL. Over the course of the team's history, the team has had the same logo while wearing virtually the same uniforms over the years, with subtle changes made to give the uniforms an updated look. The Pittsburgh Steelers were founded in 1933.
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